• The Hispanic population accounts for 1/5th of all consumer spending in the LA area.

• Hispanics in California have $112 billion to $130 billion
in purchasing power annually, or 32% of the national Hispanic Market.
-Sacramento Business Journal, 2000

• 66% of Hispanics say they always respond to their advertising mail, and 39%say they want to receive more.
-Dimension/Draft and Data Research Group

• 46% of Hispanics say they “always” or “sometimes” use coupons, particularly those with high acculturation, 75%
of which reported using coupons compared to 56% of overall consumers in the US.
-NCH Marketing Services’ Hispanic Coupon Survey, 2002

• Hispanic shoppers spend $133 per week on groceries, while the general U.S. shopper spends only $91 per week.
-El Mercado 2004

• For bilinguals, Spanish language ads are 4.5 times more persuasive and produce 61% better ad recall than those
in English.