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Cupones Para La Salud’s success is due in large part to the generous Grocers who support the program and are committed to our charitable partners.
In addition, Cupones Para La Salud utilizes a combination of distribution tools such as direct to door advertising, Catholic Parishes, Spanish language newspapers and in-store at over 30 different Grocery Chains to reach the highest concentration of Latino neighborhoods and households.
Advertisers have enjoyed sales increases of 200% and more. Many take advantage of the wide array of advertising and merchandising opportunities offered by the participating Retailers during the promotion periods.
The cost per thousand for Cupones Para La Salud is as low as $2.67, far less expensive than traditional freestanding inserts averaging about $6.00 per thousand. Add to that the shelf level coupons, which are much less expensive than demonstrators for creating trial in-store and you have a very cost effective way to reach this lucrative market.
The Spanish language media recognizes the importance of the messages contained in the insert and the value that it offers the community and widely promotes the program via radio and television.
Our job is to make sure the promotion is turn key for our participants. You don’t need to worry about artwork or translation. All of that is included free of charge. You need only the desire to reach the Latino community and help a worthy cause.
Click on the features link to find out more.
